It has been the top seller in Europe for sometime now but now South Africa leading pickup magazine "Bakkie & Truck Action magazine" has declared Nissan Navara 2.5 DCI 4x4 as the Best Bakkie for 2007. European magazines are not far behind in extolling Navara - the Nissan Navara has been voted the ‘Pick-Up of the Year’ for the second year running in 4x4 magazine's 2007 awards. Rick Carroll, 4x4’s editor, commented: “The Navara is simply the best. ... The reasons are simple: Nissan’s Navara provides the best combination of working truck practicality with everyday driving involvement. A strong, torquey turbodiesel, bold but not outlandish styling and a comfy interior scored higher than its rivals can match.”
Nissan’s Navara was the best-selling pick-up in Ireland, UK and Europe in 2006. It commanded an incredible 25 per cent of the European market for pick-ups. Navara unseated pickup segment leader Isuzu Dmax in 2006 and claimed 41.2% percent of the market relegating DMax to a distant second. Mitsubishi Triton's recent introduction may change the market dynamics even further. These figures do not include the impact Mark and Mark Motors had in the market by exporting Vigoes and Triton to the Emerald Isle.
In addition to the stunning Irish performance, the Navara is the best-selling pick up in markets such as Spain, France, Holland, Austria, Belgium, Poland, and Sweden.
Since its launch in June 2005 more than 60,000 European customers have found in Navara the perfect tool to work hard and play hard. By offering SUV levels of comfort, space and on-road dynamic performance for civilised weekend motoring, combined with super-tough characteristics for a hard-working Monday-Friday lifestyle, the Navara has given customers the option of owning a pick up which doesn’t compromise their daily lives.
The combination of SUV qualities and pick up utility offered by the Navara has raised the stakes in this competitive segment. It is therefore no surprise that orders have begun poring in from the UK and the Southern African region and the Caribbean region is not far behind. From early signs, Navara promises to be another Vigo. Vigo had caused similar customer interest worldwide as Navara has now.