Small cars are having a moment. Ford of Europe unveiled the Ford Fiesta at the 2008 Geneva Auto Show and they’re anticipating a warm reception from a new generation of customers. Designed and developed in Europe, Ford Fiesta will be on sale in Europe, Asia, South Africa, Australia and the Americas between 2008 and 2010. It’s the first major product of Ford’s new global product development process.
Ford calls it “the next chapter of the Fiesta success story.” The popular small car sold more than 12 million units since its introduction in 1976, and the newest model delivers value for money while embodying the “kinetic design” philosophy central to the designs coming out of Ford of Europe. “This new car embodies the very essence of Fiesta – fun, vitality and emotion,” said John Fleming, President and CEO, Ford of Europe.
The new Ford Fiesta is closely related to the Verve Concept vehicle that was at the 2007 Frankfurt Auto Show. The Frankfurt car was one of three Verve Concepts, with the others, both four-door sedans tailored for regional market tastes, shown recently at Guangzhou in China and the North American International Auto Show in Detroit. These concepts paved the way for the company’s new global small car program for the 2008 to 2010 period. The European Fiesta will be the first to go into production, starting in the fall of 2008. By 2010, this new small-car family will be manufactured in Europe, Asia and the Americas.
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